Experience Design informed by experiences
Cloud Best Practices GuidesLay eyes on it
The team worked with subject matter experts across IBM to build a knowledge base for what could be built on IBM’s Watson & Cloud Platform and how to build it.
Image Recognition AppLay eyes on it
Using image recognition and in-app behavior to personalize suggestions, the Kohl’s & You mobile app allowed customers to more easily navigate Kohl’s catalog.
DevOps Automation ServiceLay eyes on it
IBM Schematics is an infrastructure-as-code service that takes time and human error out of provisioning cloud resources, allowing DevOps to “templatize” and automate the process.
Geospatial AnalyticsLay eyes on it
Presence Insights is an analytics SaaS tool using GPS, WiFi, and Bluetooth technology to track and analyze customer behavior across physical locations.
Application Performance ChatbotLay eyes on it
Using AI as a new tool in our design arsenal, the team solved some nagging IBM Cloud issues with a concept car for a virtual agent for application management.
Sentiment Analysis AppLay eyes on it
An analytics app that gave users access to up-to-the-minute Brazilian sentiment towards players, teams, and coaches during the 2014 World Cup.
The design principles I stand on
Interviews, Survey Design, User Testing, Prototyping, Recruiting, Analytics, Data Informed Design — there are a number of ways to gain an understanding of your users, their behavior, and what they need depending on the situation. However, the goal has to be defining true problems. If the product isn’t built around real user needs, then it will sit on the shelf collecting dust. I’ve lived through that fact.
With a problem definition in hand, my team develops a solution hypothesis and conceptual vision with the goal of building only what we need to test our hypothesis and releasing it quickly to validate and learn from. From there we iterate towards the vision while making updates to that vision as new insights are gathered from testing the releases.
Agile, Scrum, & Continuous Delivery
The way to iteration is through a collective team understanding of the problems being solved and the vision being worked towards. Collaboration then needs the focus, communication, and measurement of progress that comes with Agile and Scrum. It’s about having the discipline to continually build, test, and iterate towards a common but ever evolving vision.
Let’s Talk Design
Now in Austin, TX